Recruit facility and building service staff with local precision
These roles are essential, often invisible, and highly dependent on trustworthy local employer communication.
Free FM potential analysisWhy employer visibility matters here
Invisible roles
Strong candidates rarely search actively, even though demand is high.
Regional constraints
Travel time and site proximity strongly influence conversion.
Trust and reliability
Applicants want clarity on tasks, schedules, and team structure.
Direct, clear, local recruiting
Short-form social campaigns and real workplace footage help attract applicants who are nearby and practically available.
Multilingual recruiting for a building-cleaning group
Cleaning staff and site supervisors recruited continuously
Before the campaign, the employer faced high fluctuation, difficult-to-staff sites, and too few suitable applications across several regions.
Site clustering
Locations, shifts, and travel constraints were translated into regional campaign logic.
Multilingual ads
Creatives and application flows were prepared in German, Turkish, Arabic, and Polish.
WhatsApp flow
Applicants could respond with low friction and were pre-qualified immediately.
Local handover
Suitable profiles were passed to operations by site and role.
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