Recruit facility and building service staff with local precision
These roles are essential, often invisible, and highly dependent on trustworthy local employer communication.
Free FM potential analysisWhy employer visibility matters here
Invisible roles
Strong candidates rarely search actively, even though demand is high.
Regional constraints
Travel time and site proximity strongly influence conversion.
Trust and reliability
Applicants want clarity on tasks, schedules, and team structure.
Direct, clear, local recruiting
Short-form social campaigns and real workplace footage help attract applicants who are nearby and practically available.
Real results, real numbers
Perfekta Group · Facility management & building services · Multi-site
1,100 applications for cleaning staff and site managers – without relying on temp staffing
High fluctuation, dependence on temp staffing, and no digital employer brand. Posters and the public employment office generated only 5–8 applications per month. Through multilingual video campaigns (DE/TR/AR/PL) and low-threshold application flows, we built a recruiting system that scales across locations.
Multilingual recruiting videos
dot-films on site: recruiting videos in DE, TR, AR, and PL. Cleaning staff and site managers tell the story themselves.
Geo-targeting + Facebook
20–30 km radius. Cleaning staff, housekeeping, and site managers. Language-based targeting.
Low-threshold application
Three-click form and WhatsApp option. No registration, no uploads. The simplest process in the market.
System instead of one-off campaign
1,100 applications. Scaled across locations. 65–70% cheaper than temp staffing. 6+ years.
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