Reach nursing staff where they are actually reachable
Healthcare employers need emotional, credible recruiting instead of generic vacancy ads.
Free healthcare potential analysisWhy classic recruiting struggles here
Empty job boards
Care staff are rarely in an active job-search mode.
Shift schedules
Social media is often the only channel that reaches them in free time.
Sector drop-out
Retention and team culture matter just as much as vacancy reach.
Trust matters
People want to see real colleagues and a believable workplace.
Emotional campaigns with real people
We build performance campaigns around authentic footage, real teams, and local reach.
Three levers that improve response quality
Authentic team video
Real employees instead of stock visuals and generic promises.
Geo targeting
Catchment areas, commuting radius, and local employer visibility.
Empathetic pre-qualification
Shift fit, qualification level, and practical availability.
Real results, real numbers
Perfekta Group · Healthcare · Multi-site
1,100 applications for nursing staff – systematically through social media
Before 2019, job boards generated almost no traction. Registered nurses, geriatric nurses, and medical assistants saw ongoing StepStone listings, yet applications still failed to come in. By building a full-funnel social recruiting system with professional recruiting videos from dot-films, we established the employer brand digitally across multiple locations.
Video with real nursing staff
dot-films on site: employees talk about their day-to-day work in 60 seconds. Authentic, emotional, and filmed on the ward.
Facebook + Instagram, 25 km radius
Geo-targeting within the commuter radius. Shift-optimized delivery times. Reaching nursing staff in their free time.
Empathetic pre-qualification
Qualification, shift willingness, and motivation to switch – only relevant candidates make it through.
Scalable recruiting system
1,100 applications. Multiple locations. 6+ years. Employer branding and performance tightly connected.
Need healthcare hires who stay?
We show what is realistic in your region and where campaign leverage is strongest.