1,100+ applications for a building-cleaning group
A multi-site group needed a reliable way to recruit cleaning staff, site supervisors, and local service profiles. This reference is anonymized so the process, results, and learnings remain visible without naming the client.
Request potential analysisMany locations, high churn, and too few suitable applications
The organization needed ongoing applications for building cleaning, site coordination, and local service roles. Job boards did not create enough volume, forms were too long for many candidates, and regional differences were not reflected in messaging.
Regional catchment areas
Every site had its own commuting radius, shift model, and local competition.
Multilingual audiences
German, Turkish, Arabic, and Polish had to be considered in both ads and application flow.
Low-friction applications
WhatsApp and short qualification questions replaced long forms.
Fast pre-qualification
Availability, location fit, language, and relevant experience were checked before handover.
From site clusters to a multilingual social recruiting campaign
Cluster sites and roles
Sites, shifts, travel constraints, and role profiles were translated into regional campaign packages.
Create multilingual creatives
The ads combined clear job information, short video formats, and low-friction application routes.
Activate WhatsApp applications
Interested candidates could start without a CV and were then pre-qualified in a structured way.
Hand over profiles by site
Suitable candidates were passed to the right local contact based on site, language, and availability.
Predictable candidate flow instead of one-off applications
The campaign showed that building-cleaning roles do not have to remain invisible. When language, location, and application friction are handled well, a stable candidate flow becomes possible.
Anonymized client voice · Management team of a building-cleaning group
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