Skip to main content
⚕️ Case Study · Healthcare & Facility Management

~1,000 applications for Perfekta Group

Full-funnel social recruiting with in-house video production since 2019. Employer branding and performance brought together in a way that works across locations, is measurable, and scales.

Free potential analysis
~1,000
applications generated
6+ years
partnership since 2019
Multi
locations covered
Full funnel
digital & scalable
Starting point

Why traditional recruiting did not work here

In healthcare and skilled operational roles, the applicant market was already tight in 2019 and became even more challenging during the pandemic.

🔕

Job boards with no traction

Job ads on StepStone, Indeed, and the public employment office generated hardly any qualified applications, especially in healthcare and operational roles.

📍

Decentralized locations

Multiple locations across different regions required a scalable system with a consistent employer brand and regional targeting.

🤷

No digital employer brand

Perfekta had very little visibility as an employer among potential candidates. A consistent employer-branding strategy was missing.

🎯

Passive audience

85% of the target group use social media every day but do not actively search on job boards. They need to be reached where they already are.

Our approach

Full-funnel build-up in four phases

Instead of running a single campaign, we built a holistic recruiting system – from brand positioning to performance-driven application generation.

1
Phase 1 · Foundation

Employer-branding strategy & video production

Cross-location employer positioning. Multi-day shoots with dot-films: interview videos, workplace reports, team portraits, and behind-the-scenes content.

2
Phase 2 · Distribution

Channel setup & paid campaigns

Setup and management of the Facebook page and YouTube channel. Paid social on Meta with targeting by job group, region, and experience level. Plus PR support.

3
Phase 3 · Conversion

Funnel optimization & pre-qualification

Candidate journey from first brand contact via video engagement to the actual application. Mobile-optimized, pre-qualified, and continuously A/B tested.

4
Phase 4 · Scaling

Ongoing optimization & expansion

Across 6+ years: monthly reporting, refreshed video assets, seasonal focus campaigns, and expansion to additional locations and job groups.

Candidate journey

From first contact to application

A continuous funnel that systematically moves passive candidates toward an application.

1 Awareness · video ad in the social feed
▾
2 Interest · engagement with employer content
▾
3 Consideration · career page & job details
▾
4 Conversion · pre-qualified application
▾
5 Hire · recruitment & onboarding
Results

Measurable impact, sustainably scalable

The results after 6+ years of close partnership.

~1,000
applications
in total
6+
years of
partnership
Multi
locations
covered
Full
funnel
scalable

The combination of professional videos, precise social targeting, and a genuine full-funnel approach fundamentally changed our recruiting. Today, we receive applications systematically, even in areas where traditional channels have been failing for years.

Perfekta Group · Management
Relevance for your organization

What this case means for the healthcare sector

The mechanics that have been working for Perfekta for more than six years can be transferred directly to healthcare providers.

⚕️

Same audience dynamics

Healthcare professionals are passive candidates, highly active on social media, and barely reachable through job boards. The full-funnel approach with video addresses exactly this dynamic.

🎥

Video as a game changer

Authentic insight into day-to-day care work is the strongest conversion lever. Professional videos show real wards and real colleagues – trust that no stock photo can create.

📐

Scalability proven

Works across multiple locations, years, and job groups – centrally managed and regionally adaptable. Ideal for providers with several facilities.

💰

65–70% cheaper than headhunters

Healthcare recruitment agencies often charge 20–35% of annual salary. Social recruiting reduces cost per hire dramatically.

Social recruiting in healthcare: why the traditional path is no longer enough

The skilled labor shortage in healthcare is structural. More than 200,000 positions remain vacant, and the average time to fill exceeds 280 days. Traditional job boards have produced little response for many organizations for years. At the same time, 85% of healthcare professionals use social media daily, but only a fraction actively search on job platforms.

This is exactly where the social recruiting model of Skilled Worker Recruiting comes in. Instead of waiting, healthcare professionals are approached where they already spend time: in their social feeds. Video ads with authentic workplace insights achieve conversion rates that are 3–5x higher than static ads.

The Perfekta model: full funnel as a blueprint

The collaboration with Perfekta Group shows how such a system can work reliably across years and locations. The key is combining employer branding and performance marketing. Recruiting videos from dot-films provide the foundation for campaigns that guide candidates from first brand contact to completed application.

Pay per qualified lead: no risk, full transparency

Unlike recruiters and headhunters that often charge 20–35% of annual salary, clients of Skilled Worker Recruiting only pay for pre-qualified applications. The recruiting video is included. For healthcare providers, that means a predictable budget, measurable results, and zero cost when there is zero result.

FAQ

Common questions about this case

Yes. 85% of healthcare professionals use social media every day, but they do not actively search on job boards. Social recruiting with video ads reaches this passive audience directly in the feed – measurably and predictably.

Typically 65–70% less. Recruiters often charge 20–35% of annual salary. With Skilled Worker Recruiting, you only pay for pre-qualified applications.

Campaigns can go live in under 7 days, including the recruiting video. First qualified applications can arrive in week 1.

Because Skilled Worker Recruiting works with dot-films, its own in-house video production unit. Video ads achieve 3–5x higher conversion. For us, this is core expertise rather than an expensive add-on.

Need to recruit healthcare staff in a planned and measurable way?

In 30 minutes, we analyze your hiring potential – free of charge and without obligation.

Free potential analysis
Pay per qualified leadProfessional video includedCampaign live in < 7 days0 EUR at zero result
← Back to home page
⚕️ Healthcare & Nursing 🏢 Facility Management 🤝 Social Professions 🔧 Skilled Trades & Construction 🚚 Logistics